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HomeTech全面提升持份者使用體驗 助企業踏上數碼轉型之路

全面提升持份者使用體驗 助企業踏上數碼轉型之路

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「數碼轉型」四個字對商家而言一點都不陌生,事實上數碼轉型已然成為世界的潮流趨勢,無論願意與否,企業和生意都必須考慮數碼方案,方能免除被時代巨輪淘汰的命運。

不過,要真正實踐數碼轉型並非紙上談兵之事,由概念構思、尋找痛點,到落實數碼系統和雲端方案,專業而深入的幫助必不可缺。全方案企業顧問公司GrowthOps以「客戶的成長夥伴」為定位,香港區總經理兼亞洲區域科技總監于文龍(Eric Yu)指出,GrowthOps和一般顧問公司有別,除了提供具深度的顧問服務外,公司更具備專業資訊科技團隊,有能力為客戶編寫前後台系統、以至端到端雲端處理方案,真正達到全方位服務。

由諮詢和實施到支持和維護 以人為本的全面服務

GrowthOps作為客戶的成長夥伴,一直以「以人為本」(people-based)為營運方針,通過透徹的諮詢模式(consultative approach),為眾多客戶解決業務上裡裡外外的痛點。

有別於一般顧問公司,GrowthOps提供更為全方位的服務,從真正意義上協助客戶驅進數碼紀元。流程上,GrowthOps首先為客戶進行非常全面的顧問分析,涵蓋公司的營商、科技和數碼範疇,認清現時科技和現行技術之間的差距,瞄準客戶的需要;繼而編寫相應的數碼方案(包括網頁系統、應用程式、流動裝置體驗、前後台等等),並確保安裝和實施這些系統後,客戶可以無縫接軌;最後更能夠為客戶設立符合不同需要的雲端轉型系統,令業務運作更為流暢,獲取更高利潤。

數碼轉型的關鍵:用者體驗

世界潮流已經非常明確,誇張一點的話,可說近乎是「逼使」公司趕上數碼之路,不論是任何形式的企業,如果不考慮業務數碼化,在21世紀將會難以生存。既然數碼浪潮如此勢不可擋,引向成功的關鍵又會是什麼?Eric認為,在於「用者經驗」一詞。這邊所指的用者不僅僅涉及GrowthOps的客戶使用系統時所應感受的便利,更應涵蓋這些客戶的終端用戶(end user)。

Eric以GrowthOps曾經服務的兩間公司為例說明。其中一家新型保險公司,以嶄新保險科技為賣點,GrowthOps的專家們亦為客戶制定合適的雲端方案,包括設計網頁平台和制定雲端策略,讓潛在終端客戶可以獲得流暢而簡便的投保體驗。

另一個例子則為擁有跨國業務、歷史悠久的大型銀行,比起年輕的保險公司,GrowthOps團隊會更為留意原有工作流程的細節,發掘與世界潮流脫節的空隙,因此服務初期的顧問諮詢環節非常重要。Eric指,客戶以往的流程複雜,部門之間的來往反覆,改用電子後台系統後,大大減省使用紙張表格之外,內部通訊更為流暢,除了減省營運成本,終端客戶使用各種銀行服務亦更為便利。

Eric認為,數碼轉型不是一步登天,亦不應是把舊有模式取代的替換品,而是一種增值工具,而價值的中心在於「人」,因此GrowthOps的全方位、End-to-end服務模式,永遠以客戶為依歸,不論是前期顧問諮詢時發現現存技術和世界潮流的罅隙,還是中後期編寫網上系統和雲端平台時,都是以人為本,並為內部和外部的用者提供更貼心和人性化的數碼體驗,從而提升客戶公司的整體實力。

成長夥伴 Growth Partner

現時GrowthOps的主要客戶為金融保險業,公司亦計劃把業務拓展至酒店、零售、快速消費品、醫療保健等行業。全方位的服務,亦贏得客戶的信任,讓GrowthOps得以擴充版圖,在香港、新加坡、馬來西亞、菲律賓、澳洲和新西蘭等地設立辦事處,助客戶在數碼科技上締造更佳的用戶體驗。除了數碼轉型方案之外,團隊亦可提供企業訓練和市場營銷計劃,從多個方向,伴隨客戶成長。

Digital Transformation Partner To Provide Fully Fledged User Experiences – An Interview With Eric Yu, General Manager (Hong Kong) And Regional Practice Lead (Asia Technology), GrowthOps

Digital transformation is no strange words to businesses. Willing or not, digital transformation has become the trend of the world, one thing that companies must consider in order not to be fall behind.

However, to realise such transformation is always easier said than done, even more so without the professional and thorough help on such matters as conceptualisation, locating the pain point, and implementing digital and cloud solutions. Eric Yu, General Manager (Hong Kong) and Regional Practice Lead (Asia Technology) of GrowthOps which positions itself as clients’ “growth partner”, says that the company works very different from the conventional consultant, in that in addition to in-depth, thorough consultation services, GrowthOps is also capable of materialising front- and back-ends, cloud transformation and other solutions to deliver all-round services in its truest sense.

People-Based Services

As a “growth partner” GrowthOps is a people-based company which adopts a consultative approach to help solve problems raised by their clients. It sets to provide end-to-end services to help clients navigate through the digital age.

Procedurally, GrowthOps first conducts a thorough business consultation session and looks into companies’ operational, technological and digital pain points. After targeting clients’ needs, it moves on to establishing corresponding technical solutions, which, according to Eric, could take many formats such as websites, applications, mobile experiences, and front- and back-ends. The team also makes sure sufficient training is provided to deliver a seamless transition. Last but not least, GrowthOps can also help facilitate all sorts of cloud transformation to provide even better ROI.

User Experience Is Key To Digital Transformation

The world’s tendency is so clear that it is even reasonably sensible to say businesses are now forced to undergo digital transformation lest they fail to survive in the 21st century. In Eric’s view, the key to coping with this inevitability and successfully conducting transformation is to pay attention to user experience; which includes, as Eric emphasises, not only their direct clients, but also the end users within their clients.

For example, GrowthOps has once assisted a young insurance company which markets itself as a provider of innovative insurance tech to design its website, user interface, systems and cloud strategies so that end users would find insurance application a smooth and convenient experience.

Another example concerns a historical, multinational bank, for which the GrowthOps team pays extra attention to the initial consultation session in order to analyse existing workflows, and locate gaps between current operations and the world trend. According to Eric, GrowthOps’ help in constructing digital platforms and establishing digitalised workflows vastly smoothens internal communications which used to be paper-based, complex and at times bureaucratic. Eventually, in addition to saving significant operating costs, end users would be subject to enhanced, polished banking services as well.

Digital transformation, in Eric’s perspective, is never a snap on the fingers and not an external entity to replace old modes. Instead, it is a value-adding mechanism, where value is always centered on humans. As such, GrowthOps’ all-round, end-to-end services at every stage are always people-based and created to offer a considerate, humane digital experience for both internal and external users and thus raise clients’ strengths.

Partnering Your Growth

While the majority of GrowthOps’ clients come from finance and insurance, the company is also planning to expand their services to cover a range of industries including hotel and hospitality, retail, FMCG, and healthcare. Expansion is not limited to coverage but also geographical and operational capabilities. The company now has offices in Hong Kong, Singapore, Malaysia, Philippines, and various locations in Australia and New Zealand to help clients across APAC curate even better user experience. Apart from digital transformation solutions, corporate training and marketing services are also available to become clients’ true growth partner from a multifaceted perspective.

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